A Century of Leadership and Innovation
Pioneering A New Beginning in Ahmedabad (1922)
In 1922, Trikamlal J. Desai founded the company in Ahmedabad, Gujarat, with an ambitious vision to transform the building materials industry. Cement imports from Japan, transported via container ships, marked an innovative milestone, reflecting a commitment to excellence and technological advancement.
Establishing a Benchmark in Cement Distribution (1936)
Anuj Traders became the inaugural authorized dealers for ACC Cement in 1934, a pivotal achievement that cemented its reputation for reliability and industry leadership. This partnership signified a profound commitment to delivering premium construction materials and establishing enduring industry standards.
Expansion into the Refractory Industry (1964)
Under the astute leadership of Jitendra T. Desai, the company strategically expanded into the refractory sector. This venture underscored its adaptability and innovation, offering advanced solutions for industrial high-temperature applications and catalyzing sustained growth in emerging markets.
The ACE Transition (2005)
Following the acquisition of ACC Cement by ICICI Ventures and its subsequent rebranding as ACE, Anuj Traders adeptly navigated this transition. Demonstrating remarkable adaptability, the company expanded its product portfolio and fortified its role as a trusted industry partner, addressing evolving market dynamics with precision.
Collaboration with Calderys (2008)
In 2008, Calderys, a subsidiary of the Imerys Group, acquired ACE, Philibric, and Lafarge’s refractory divisions. This integration granted Anuj Traders access to cutting-edge refractory technologies, bolstered its operational scale, and solidified its position as a premier exporter of high-quality refractory materials to global markets.
Evolving Excellence Across Generations (2010-Present)
Today, under the stewardship of the third generation of the Desai family, Anuj Traders continues its trajectory of innovation and excellence. With an unwavering focus on customer-centric solutions, global expansion, and technological advancement, the company remains a vanguard of the refractory and construction materials sectors, upholding a century-long tradition of trust and quality.
Pioneering A New Beginning in Ahmedabad (1922)
In 1922, Trikamlal J. Desai founded the company in Ahmedabad, Gujarat, with an ambitious vision to transform the building materials industry. Cement imports from Japan, transported via container ships, marked an innovative milestone, reflecting a commitment to excellence and technological advancement.
Establishing a Benchmark in Cement Distribution (1934)
Anuj Traders became the inaugural authorized dealers for ACC Cement in 1934, a pivotal achievement that cemented its reputation for reliability and industry leadership. This partnership signified a profound commitment to delivering premium construction materials and establishing enduring industry standards.
Expansion into the Refractory Industry (1964)
Under the astute leadership of Jitendra T. Desai, the company strategically expanded into the refractory sector. This venture underscored its adaptability and innovation, offering advanced solutions for industrial high-temperature applications and catalyzing sustained growth in emerging markets.
The ACE Transition (2005)
Following the acquisition of ACC Refractories by ICICI Ventures and its subsequent rebranding as ACE, Anuj Traders adeptly navigated this transition. Demonstrating remarkable adaptability, the company expanded its product portfolio and fortified its role as a trusted industry partner, addressing evolving market dynamics with precision.
Collaboration with Calderys (2008)
In 2008, Calderys, a subsidiary of the Imerys Group, acquired ACE, plibrico, and Lafarge’s refractory divisions. This integration granted Anuj Traders access to cutting-edge refractory technologies, bolstered its operational scale, and solidified its position as a premier exporter of high-quality refractory materials to global markets.
Evolving Excellence Across Generations (2010-Present)
Today, under the stewardship of the third generation of the Desai family, Anuj Traders continues its trajectory of innovation and excellence. With an unwavering focus on customer-centric solutions, global expansion, and technological advancement, the company remains a vanguard of the refractory and construction materials sectors, upholding a century-long tradition of trust and quality.
