Chapter 01 / 06
1922
A trading house opens in Ahmedabad
Trikamlal J. Desai founds the company in Ahmedabad, Gujarat, and starts importing cement from Japan by container ship — an unusual ambition for a Gujarat trading house at the time.
About Us · Ahmedabad · Since 1922
Everything that runs hot needs a line that holds.
For a hundred years, one family in Ahmedabad has supplied it. The company began in 1922 trading building materials; in 1964 it moved into refractories — the materials that stand between industrial fire and everything around it. Three generations later, that is still the business.
Scroll to play the century ↓
- 1922
- Founded in Ahmedabad
- 1964
- Into refractories
- 3
- Generations of Desais
- 63
- Product lines listed
- 19
- Honours in the cabinet
1922 — Present
Six moments, and the hundred years between them
Scroll to play the century.
Chapter 02 / 06
1936
First authorised ACC Cement dealer
Anuj Traders becomes an inaugural authorised dealer for ACC Cement — the appointment that turned a trading house into a distributor.
Chapter 03 / 06
1964
Into the fire: refractories
Under Jitendra T. Desai the company enters the refractory sector — the supply business it is known for today, and the origin of the “since 1964” refractory chronology.
Chapter 04 / 06
2005
The ACE transition
ACC Refractories moves to ICICI Ventures and is rebranded ACE. Anuj Traders navigates the handover and widens its portfolio rather than narrowing it.
Chapter 05 / 06
2008
Calderys, and a wider map
Calderys (Imerys Group) acquires ACE, Plibrico and Lafarge’s refractory divisions. The integration connects Anuj Traders to global refractory technology and to export markets.
Chapter 06 / 06
Today
Third generation, same address
The third generation of the Desai family leads the company across refractory and construction-materials supply — a century of trading heritage, still run out of Ahmedabad.
The family
One house, three generations, one city
First generation
Trikamlal J. Desai
From 1922
Opened the house in Ahmedabad and brought cement in from Japan by container ship, when almost nobody in the city was importing it.
Second generation
Jitendra T. Desai
From 1964
Took the business into refractories. Sixty years on, that is still the decision the company runs on.
Third generation
The Desai family today
Present
Leads refractory and construction-materials supply for Indian industry and export markets, from the same city it started in.
Plates are illustrative reconstructions of each era’s work, not portraits — no photographs of the first two generations are held in the archive.
Who we are
Authorised dealers & distributor for India’s leading refractory brands
As authorised dealers, Anuj Traders supplies genuine product straight from the brands we represent — backed by application expertise and dependable delivery.
- HysilIndia — now part of Calderys
The house today
Where we are, and what we hold
Head office
7th Floor, Hasubhai Chambers, Nr. Town Hall, Ellis Bridge, Ahmedabad — 380006
Get in touch →What we stock
63 product lines across 7 categories — bricks, mortars, castables, plastics, grouting cement, ceramic fibre and calcium silicate.
Browse the catalogue →What we do with it
6services — supply, installation, maintenance, tailored solutions, technical assistance and custom wood-fired ovens.
See the services →The next chapter is your project
A hundred years of this ends in one place: the right lining, on your furnace, on time.