Refractories · Insulation
Engineered for extreme heat.
Refractory materials. Application expertise. Dependable supply.
Since 1964
Ready for industry
Stocked. Supported. Delivered.
Reliable refractory materials supplied with speed, consistency and dependable service.
Beyond material supply
Expertise at Every Stage
From material selection to installation support, we help ensure the right solution is applied correctly.
Engineered for extreme heat
Performance You Can Rely On
Refractory solutions selected around your process, operating conditions and long-term performance.
- 1964
- Into refractories
- 63
- Product lines listed
- 7
- Product categories
- 60+
- Years in refractories
Who we are
Authorised dealers & distributor for India’s leading refractory brands
As authorised dealers, Anuj Traders supplies genuine product straight from the brands we represent — backed by application expertise and dependable delivery.

- HysilIndia — now part of Calderys


What we supply
Seven product categories, one supply chain
63 lines held across three stocking godowns in Ahmedabad — brick and shapes, mortars, castables, plastics, grouting cement, ceramic fibre and calcium silicate.
16 product lines
Bricks
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7 product lines
Mortars
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26 product lines
Castables
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4 product lines
Plastic Refractories
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2 product lines
Grouting Cement
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5 product lines
Ceramic Fibre
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3 product lines
Hysil
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Inquiry list
Request a quote
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Industries served
Wherever the process runs hot
Plates are illustrative process scenes, not photographs of Anuj Traders installations.
The house
A hundred years of materials, from one office in Ahmedabad
The company opened in 1922 trading building materials and became an inaugural authorised dealer for ACC Cement in 1936. In 1964 it moved into refractories — the materials that stand between industrial fire and everything around it — and that is still the business three generations later. We do not make the heat. We supply the line that holds it.
In the cabinet
19Honours from our principals, the earliest in 1995.
The trophy cabinet →
1922
A trading house opens in Ahmedabad
Trikamlal J. Desai founds the company in Ahmedabad, Gujarat, and starts importing cement from Japan by container ship — an unusual ambition for a Gujarat trading house at the time.
1936
First authorised ACC Cement dealer
Anuj Traders becomes an inaugural authorised dealer for ACC Cement — the appointment that turned a trading house into a distributor.
1964
Into the fire: refractories
Under Jitendra T. Desai the company enters the refractory sector — the supply business it is known for today, and the origin of the “since 1964” refractory chronology.
2005
The ACE transition
ACC Refractories moves to ICICI Ventures and is rebranded ACE. Anuj Traders navigates the handover and widens its portfolio rather than narrowing it.
2008
Calderys, and a wider map
Calderys (Imerys Group) acquires ACE, Plibrico and Lafarge’s refractory divisions. The integration connects Anuj Traders to global refractory technology and to export markets.
Today
Third generation, same address
The third generation of the Desai family leads the company across refractory and construction-materials supply — a century of trading heritage, still run out of Ahmedabad.
Notes from the heat side
Why linings fail, and what to do before buying more brick
Lining failure · 17 min read
Why Refractory Linings Fail: 9 Wear Mechanisms and How to Read Them
A refractory lining almost never fails for one reason. It fails because one mechanism opens a path and three more follow it in. This guide shows what each of the nine common wear mechanisms leaves behind, so you can diagnose a lining from what came out of the furnace instead of guessing at the next order.
Material selection · 14 min read
Brick, Castable, Plastic or Fibre? A Refractory Selection Guide That Starts With the Duty
Refractory selection goes wrong when it starts with a temperature rating. Peak temperature is the easiest requirement to meet and the least likely to be what kills your lining. This guide works through the six questions that actually determine the material, and maps them onto the seven families a plant normally buys.
Magnesite · 12 min read
Your Reheating Furnace Hearth Isn't Failing From Heat. It's Dissolving in Its Own Scale.
Every re-rolling mill that has replaced a hearth early knows the pattern: the brick was rated well above the furnace temperature, and it still went. The reason is chemistry, not heat — molten mill scale attacks high alumina brick at around 1200 °C. This is why 90% magnesite is the right brick for that specific job, and where it is not.
Network
Warehouses & head office
Three stocking godowns across Ahmedabad, coordinated from the head office at Ellis Bridge. Every card opens directions in Google Maps.
- GodownChangodar GodownSanathal — ChangodarPlot No. 100, Sunshine Industrial, HUB-1, Nr. Navapura Railway Crossing, Sanathal—Changodar Road, Navapura 382213Get directions
- GodownOdhav GodownOdhav, Ahmedabad9/A, Crystal Industrial Park, B/H. Crystal Avenue, Nr. Odhav Ring Road Circle, Odhav, Ahmedabad 382415Get directions
- GodownKalupur GodownRailwaypura, AhmedabadBhatiawadi, Opp. Kalupur Railway Station, Railwaypura, Ahmedabad 380002Get directions
- Head OfficeHead OfficeEllis Bridge, Ahmedabad7th Floor, Hasubhai Chambers, Nr. Town Hall, Ellis Bridge, Ahmedabad 380006Get directions
Tell us what your furnace needs
Send the vessel, the temperature, the atmosphere and what touches the lining. If the answer is not a material change, we will tell you that too.












